Public Engagement Working Group

Mandate:

The Public Engagement Working Group will provide input, expertise and advice towards CanWaCH's public engagement coordination and outreach. The terms of reference are as follows:

Pursuant to the vision, mission and strategic plan for CanWaCH, the Public Engagement Working Group will:

1. Provide input into CanWaCH Public Engagement coordination efforts, such that the Partnership strengthens the ability, and amplifies the voice, of our partners to engage the Canadian public and builds greater awareness of the importance of investing in women and children’s health globally. This includes providing advice and support towards:
● CanWaCH’s efforts to monitor, support and share partner public engagement activities within the Partnership and to target audiences; and,
● The identification of key milestones and opportunities for CanWaCH members to collectively strengthen those activities.

2. Provide review, expertise and advice on the CanWaCH Public Engagement Campaign. This includes review and feedback on products produced by CanWaCH and contractors as part of this campaign, such as:
● In-depth research and analysis on target audiences’ behaviour (concerns, issues, beliefs, mindset), as it relates to international development assistance and with a particular focus on women and children’s health;
● Content, including key messages, Q&As, tool-kits, social media assets and more as applicable to align with CanWaCH members behind a common platform to influence the Canadian public’s engagement and behaviours in relation to investment in women and children’s health globally;
● Processes that will enable CanWaCH members, regardless of internal capacity, to deliver on their public engagement mandates; and,
● Media outreach conducted as part of the CanWaCH Public Engagement Initiative.

3. Provide advice on measuring and reporting on the success of public engagement activities by CanWaCH and its partners.

4. Provide input to the CanWaCH Stakeholder Engagement and Policy Working Group (SEPWG) on the reporting and results of public engagement activities by CanWaCH and its partners to government stakeholders.

5. Provide support and awareness for CanWaCH public engagement coordination and campaign initiatives across the membership by acting as public engagement ‘ambassadors’.

PEWG Terms of Reference

Group Members

Alexandra Otis Canadian Coalition for Global Health Research
Molly Buckley Aga Khan Foundation Canada
Terry Chemij (Co-Chair) World Vision Canada
Jennifer Foulds (Co-Chair) Amref Health Africa Canada
Alex Wysocki-Najar Canadian Association of Midwives
Tanja Kisslinger CARE Canada
Jacqueline Ma HealthBridge Foundation of Canada
Hillete Warner Centre for Global Child Health, The Hospital for Sick Children
Chiara Marcazzan Nutrition International
Paul Galipeau ONE 
Jessica Bryant Save the Children Canada
Gabriel Perriau Humanity and Inclusion Canada
Zahra Baptiste Canadian Feed The Children 
Alison Gareau PLAN International Canada
Spencer Henson University of Guelph
Secretariat:  
Charmaine Crockett CanWaCH
Megan Radford de Barrientos CanWaCH