Public Engagement Working Group

The mandate of the Public Engagement Working Group is to: 

1. Provide input into CanWaCH Public Engagement coordination efforts, such that the Partnership strengthens the ability, and amplifies the voice, of our partners to engage the Canadian public and build greater awareness of the importance of investment in women and children’s health globally. This includes providing advice and support towards:

CanWaCH’s efforts to monitor, support and share partner public engagement activities within the Partnership and to target audiences; and,

  • Identification of key milestones and opportunities for the Partnership to collectively strengthen those activities.

2. Provide review, expertise and advice on the CanWaCH Public Engagement Initiative/Campaign to be launched in 2017. This includes review and feedback on products produced by CanWaCH and contractors as part of this campaign, such as:

  • In-depth research and analysis on target audiences’ behaviour (concerns, issues, beliefs, mindset) as it relates to international development assistance with a particular focus on women and children’s health;
  • Content, including key messages, Q&As, tool-kits, social media assets and more to align the Partnership behind a common platform to influence Canadian public’s engagement and behaviours in relation to investment in women and children’s health globally;
  • Execution guides that will enable CanWaCH partners, regardless of internal capacity, to deliver on their public engagement mandates; and,
  • Media outreach conducted as part of the CanWaCH Public Engagement Initiative.

3. Provide advice on measuring and reporting on the success of public engagement activities by CanWaCH and its partners.

4. Provide input to the CanWaCH Stakeholder Engagement and Policy Working Group (SEPWG) on the reporting and results of public engagement activities and by CanWaCH and its partners to government stakeholders.

5. Provide support and awareness for CanWaCH public engagement coordination and campaign initiatives within the Partnership by acting as public engagement ‘ambassadors’ within the Partnership. 

PEWG Terms of Reference

Group Members

Madeleine Bélanger Dumontier Canadian Coalition for Global Health Research
Molly Buckley Aga Khan Foundation Canada
Terry Chemij World Vision Canada
Jennifer Foulds  Amref Health Africa Canada
Alex Wysocki-Najar Canadian Association of Midwives
Tanja Kisslinger CARE Canada
Jacqueline Ma HealthBridge Foundation of Canada
Hillete Warner Centre for Global Child Health, The Hospital for Sick Children
Chiara Marcazzan Nutrition International
Paul Galipeau ONE 
Jessica Bryant Save the Children Canada
Gabriel Perriau Humanity and Inclusion Canada
Zahra Baptiste Canadian Feed The Children 
Alison Gareau PLAN International Canada
Spencer Henson University of Guelph
Secretariat:  
Charmaine Crockett CanWaCH
Emily Kocsis CanWaCH
Caitlin Reid CanWaCH